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There are literally thousands of Phytonutrients in a freshly picked orange or apple. If only all those phytonutrients were in the oranges and apples in the grocery store. What? Where do they go? Ever heard of shelf life? It is the reason most fruits and vegetables are picked before they can ripen on the vine. Picked prematurely, and often treated for “freshness” they arrive with a different ripening process than what nature intended.
Phytonutrients
About 90% of the nutrients become available to the fruit and vegetables during the process of ripening while still on the vine. Most traditional growers cannot wait that long or the crop would spoil before it gets to the grocery store. Additionally, it allows the picking of more crops whether ripe or not.
Phytonutrients are a relatively new study but several groups have been discovered. We've examined three categories.
Carotenoids
Carotenoids are identified by the pigments in fruits and vegetables in red, yellow, and orange colors. There are also large portions of yellow-colored beta carotene in green leafy veggies, but because of the overwhelming amount of chlorophyll it is not seen as predominantly.
Flavonoids
Fruits in the citrus category which have red pigmentation are usually high in flavonoids.
Isoflavones
Soy and peanuts contain isoflavones.
Phytonutrients are plentiful in vine-ripened fruits and vegetables grown in nutrient rich soil; the same kind grown and harvested in Utah on the farms where Nuriche had its beginnings. Nuriche grows, harvests, juices and "low-temp" dries natural and organically grown live whole foods locking in the living enzymes, probiotics and preserving thousands of phytonutrients. All this is available in LiVE, their signature supplement product.
Nuriche (pronounced "nourish") is a Utah-based live whole foods company offering the highest quality nutritional supplements available with over 70 fresh fruits and berries, greens and vegetables, seeds, nuts and sprouts blend, 22 strains of probiotics, fulvic minerals, and live enzymes all in one convenient supplement!
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